Who is responsible?

WebDesignerDirect is operated by PixlWrk Limited, the controller of the personal information collected through this service. WebDesignerDirect is a website-planning and lead-generation service; using it does not appoint PixlWrk Limited or any other business as your website supplier.

Unit 1 Industry Park, Cricketts Lane, Chippenham, Wiltshire, England, SN15 3EQ
Company number: 09991968

What we collect

We collect the business and project information you enter, your name and email address, an optional phone number, your project follow-up preference, optional marketing consent and a record of the privacy notice you acknowledged. We may also record limited campaign parameters, the referring website hostname, security logs and technical information needed to operate and protect the service. Please do not enter passwords, special-category information or other sensitive personal information into the brief.

Why we use it

We use the information to create and save your requested website specification and private indicative estimate, provide the downloads, follow up with you about the specific website project when requested, operate and secure the service, prevent abuse, and understand which campaigns generated enquiries. Project-specific contact does not grant permission for unrelated marketing.

Optional AI guidance

If you explicitly request AI guidance, only the project fields needed for that step are sent to OpenAI. Your separate contact fields and campaign tags are not included. We request that the response is not stored as a retrievable API response. Provider security or abuse-monitoring retention may still apply. AI suggestions are unconfirmed, do not set prices and do not accept a scope.

Who receives information

We use service providers for secure hosting and infrastructure. Where configured, our internal systems and project team may receive the enquiry for customer relationship management, project follow-up and routing. If you request AI guidance, OpenAI acts as an additional technology provider for that request. If you accept optional analytics cookies, Google acts as an analytics technology provider for that usage measurement.

International transfers

Some technology providers may process information outside the UK. Where a restricted international transfer is made, we use an applicable UK adequacy regulation or approved contractual safeguards and carry out the required transfer assessment where applicable. You can ask privacy@pixlwrk.co.uk for information about the safeguard used for a relevant transfer.

How long we keep it

Your online WebDesignerDirect result expires after 90 days and the application retention process removes expired records. If the enquiry is transferred into our CRM for project-specific follow-up, we keep that record only for as long as reasonably necessary to administer the enquiry, maintain an appropriate business record, resolve disputes or meet legal obligations. Backup copies are removed through the applicable backup-retention cycle rather than immediately from every backup image.

Your rights

Depending on the processing and lawful basis, you may have rights to ask for access to your personal information, correction, erasure, restriction, portability or to object to processing. Where processing relies on consent, you can withdraw that consent without affecting earlier lawful processing. We may need to verify your identity before acting on a request.

Your right to object: you can object at any time to processing based on legitimate interests. We will stop unless we can demonstrate compelling legitimate grounds to continue or the processing is needed for legal claims.

Cookies and optional analytics

This service uses necessary session and security cookies to preserve your draft, private brief access and form protection. Campaign parameters supplied in the URL may be retained with an enquiry for attribution.

If Google Analytics is enabled by the WebDesignerDirect operator, it remains optional and is not loaded until you choose Accept analytics. If you reject optional cookies, the Google Analytics script is not requested. We use accepted analytics to understand page visits and the website-planning journey, including generic funnel events such as starting a brief, reaching the prepared brief, completing the gated result and downloading the specification. Private result URLs are reported using generic paths rather than the result identifier.

Your analytics choice is remembered in a first-party preference cookie for up to 12 months. You can revisit the choice using Cookie settings in the site footer. Where analytics processing relies on your consent, you can withdraw that choice for future visits at any time.

Contact and complaints

Privacy enquiries: privacy@pixlwrk.co.uk

If you are unhappy with how we use your information, please contact us first so we can investigate. You also have the right to complain to the UK Information Commissioner’s Office.

Notice version: 2026-09-29-v4.

Cookies, on your terms.